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      Erika Sinny

      Everything Now
      by Steve McKevitt

      Everything Now | READ MORE

      • Author: Steve McKevitt
      • ISBN: 9781901927511 (1901927512)
      • Format: paperback, 224 pages
      • Publisher: Route Publishing
      • Language: english
      • Release date: June 18, 2012

      About The Book


      ‘The author has especially telling insights into how advertising and marketing attempts to sway us from one product towards another, near identical one. Read this before you shell out for a new, ever-so slightly shinier mobile phone or pay a premium for anything that goes out of its way to convince you how ‘ethical’ it is.’ Time Out, Book of the Week.

      ‘Explains why we are better fed, educated entertained and longer-lived than ever before, but not happier.’ — The Sunday Times

      ‘Combines detailed research with entertaining anecdotes. Optimistic and uplifting, Everything Now quietly, but firmly, invites you to take a fresh look around yourself.’ 4/5 The Sun

      ‘Steve McKevitt explains why having everything we want has fed our appetite for destruction.’ — Yorkshire Post

      ‘If stuff made us happy, we’d be the happiest people in history. Everything Now explains why we’re not.’ — David Hepworth, Word

      ‘McKevitt s brilliant and persuasive book highlights the gaping void in Western society, ironically created by its own success. All our needs are now met, leaving us to focus on our ever-changing, and ultimately unsatisfying, wants.’ — David Bolchover, Author of The 90 Minute Manager

      Product Description

      We are healthier, longer lived, better fed, watered, educated and entertained than any generation in history. But we are not happier. We enjoy access to a virtual world of information at our fingertips, yet we are increasingly ignorant of the real world we live in. Given the countless products and lifestyles we have to choose from, why do most of us live out virtually identical lives? Everything Now where we can have whatever we want, whenever we want it has infiltrated almost every area of our lives. The constant drive to invent products we don t actually need is not only an unsustainable waste of dwindling natural resources, but also demands that we are kept in a permanent state of dissatisfaction. In this book, Steve McKevitt reveals how the Everything Now culture is preventing us from addressing the biggest issues of our time and how having less really can make us happier.

      About the Author

      Steve McKevitt is an expert in marketing, communications and branding. Over a 20 year career, his clients have included Nike, Coca-Cola, Deutsche Bank, Sony PlayStation, Harvey Nichols, Motorola, Universal, Virgin, BT and Atari. His critically acclaimed book City Slackers revealed how most corporate business nowadays is actually conducted on the assumption that it will be a failure. Steve is chairman of Golden, an ideas agency with clients in the UK, Europe and USA. He is married with three children and lives in Yorkshire.

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