- This topic is empty.
Viewing 1 reply thread
Viewing 1 reply thread
Why People Buy
by John O’Shaughnessy
🔍 Why People Buy – Read More 🔍
About The Book
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O’Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is “must” reading for anyone involved in selling or buying.
Paperback Why People Buy John O’Shaughnessy on Barnes & Noble. TXT book Why People Buy download on iOS. Hardcover ebook Why People Buy buy cheap.
Kurt Vonnegut, Jr.’s Welcome To the Monkey House – Christopher Sergel – 9780871295750